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Food Truck Market: ZIP 95404

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95404 sits in the above-average walkability at 13.9/20 on the EPA index. Median income runs 41% above the national median — $105,437 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 95404 is an urban area with moderate foot traffic. with a population of 37,011 and household incomes well above the national median ($105,437). There are 48 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

37,011

Population

$105,437

Median Income

+41% vs. national

Urban

Area Type

13.9/20

Foot Traffic

Walkable

Median Age: 43.4 — older demographic, may prefer sit-down options.

College-Educated: 33.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 95404.

Sit-Down Restaurants

9.2 per 10K residents

Fast Food / Counter

3.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,949

Median Gross Rent

$900 K

Median Home Value

Bank Branches

$930 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.