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Food Truck Market: ZIP 96150

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96150 sits in the above-average walkability at 10.4/20 on the EPA index. Median income runs 24% above the national median — $92,517 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 96150 is an suburban area with moderate foot traffic. with a population of 29,646 and household incomes above the national median ($92,517). There are 115 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

29,646

Population

$92,517

Median Income

+24% vs. national

Suburban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 42.4 — older demographic, may prefer sit-down options.

College-Educated: 30.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 96150.

Sit-Down Restaurants

24.3 per 10K residents

Fast Food / Counter

14.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,667

Median Gross Rent

$710 K

Median Home Value

Bank Branches

$780 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.