Is ZIP 96789 a good market for a food truck?

ZIP 96789 scores 85/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96789?

The median household income in ZIP 96789 is $125,822, 69% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 96789?

ZIP 96789 scores 11.4/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 96789

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96789 sits in the above-average walkability at 11.4/20 on the EPA index. Median income runs 69% above the national figure — $125,822 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 96789 is an urban area with moderate foot traffic. with a population of 54,608 and household incomes well above the national median ($125,822). There are 40 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

54,608

Population

$125,822

Median Income

+69% vs. national

Urban

Area Type

11.4/20

Foot Traffic

Walkable

Median Age: 42.0 — older demographic, may prefer sit-down options.

College-Educated: 30.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 96789.

Sit-Down Restaurants

2.2 per 10K residents

Fast Food / Counter

5.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,760

2BR Fair Market Rent

$2,298

Median Gross Rent

$870 K

Median Home Value

Bank Branches

$920 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $330–$530 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.