Is ZIP 96786 a good market for a food truck?

ZIP 96786 scores 65/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96786?

The median household income in ZIP 96786 is $83,488, 12% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 96786?

ZIP 96786 scores 7.2/20 on the EPA walkability index, rated "Car-Dependent". Car-dependent area. Event catering, brewery partnerships, and corporate lunch routes are more reliable than walk-up foot traffic.

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Food Truck Market: ZIP 96786

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96786 is a car-dependent urban area. Walkability scores 7.2/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 96786 is an urban area with low foot traffic. with a population of 41,293 and household incomes above the national median ($83,488). There are 37 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

41,293

Population

$83,488

Median Income

+12% vs. national

Urban

Area Type

7.2/20

Foot Traffic

Car-Dependent

Median Age: 28.0 — young market, strong street food demand.

College-Educated: 14.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96786.

Sit-Down Restaurants

1.9 per 10K residents

Fast Food / Counter

7.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,040

2BR Fair Market Rent

$2,784

Median Gross Rent

$720 K

Median Home Value

Bank Branches

$450 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $360–$560 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.