How many food trucks are in ZIP 96712?

ZIP 96712 has 13 food trucks — a moderate level showing the market is active with room for differentiated concepts.

Is ZIP 96712 a good market for a food truck?

ZIP 96712 scores 76/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96712?

The median household income in ZIP 96712 is $97,771, 31% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How does food truck competition compare to restaurants in ZIP 96712?

Food trucks are 32.5% of the food service market in ZIP 96712 (13 trucks vs. 27 restaurants). Well-established truck culture — differentiation is non-negotiable.

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Food Truck Market: ZIP 96712

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96712 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 96712 is an urban area. with a population of 8,099 and household incomes above the national median ($97,771). With 13 food trucks and 27 restaurants, this is an active food scene.

Area Profile

8,099

Population

$97,771

Median Income

+31% vs. national

Urban

Area Type

Median Age: 40.6 — older demographic, may prefer sit-down options.

College-Educated: 20.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96712.

Food Trucks

Moderate — proven market

16.1 per 10K residents

Sit-Down Restaurants

12.3 per 10K residents

Fast Food / Counter

21.0 per 10K residents

What this means: Food trucks are 32.5% of the food scene here (13 trucks vs. 27 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,670

2BR Fair Market Rent

$2,033

Median Gross Rent

$1.3 M

Median Home Value

Bank Branches

$330 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $320–$520 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.