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Food Truck Market: ZIP 96762

Opportunity Score
69 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96762 sits in the above-average walkability at 12.6/20 on the EPA index. Median income runs 57% above the national median — $116,736 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 96762 is an suburban area with moderate foot traffic. with a population of 5,699 and household incomes well above the national median ($116,736). The area has 6 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

5,699
Population
$116,736
Median Income
+57% vs. national
Suburban
Area Type
12.6/20
Foot Traffic
Walkable
Median Age: 23.2 — young market, strong street food demand.
College-Educated: 17.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96762.

4
Food Trucks
Low competition — room to establish
7.0 per 10K residents
6
Fast Food / Counter
10.5 per 10K residents
What this means: Food trucks are 40.0% of the food scene here (4 trucks vs. 6 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,040
2BR Fair Market Rent
$2,382
Median Gross Rent
$960 K
Median Home Value
1
Bank Branches
$34 K deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $360–$560 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 6 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.

Quick Facts

Area Type
Suburban
Foot Traffic
Walkable
Food Trucks
4
Restaurants
6
Bank Branches
1

vs. National Average

Median Income
+57% vs. $74,580
Walkability
+2.1 pts vs. national avg
Food Trucks
4 vs. ~3 median

Check Another Market

Or estimate startup costs with our food truck cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits