How many food trucks are in ZIP 96731?

ZIP 96731 has 7 food trucks — a moderate level showing the market is active with room for differentiated concepts.

Is ZIP 96731 a good market for a food truck?

ZIP 96731 scores 49/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96731?

The median household income in ZIP 96731 is $73,393, 2% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How does food truck competition compare to restaurants in ZIP 96731?

Food trucks are 58.3% of the food service market in ZIP 96731 (7 trucks vs. 5 restaurants). Well-established truck culture — differentiation is non-negotiable.

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Food Truck Market: ZIP 96731

Opportunity Score

49 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96731 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 96731 is an urban area. with a population of 2,827 and household incomes near the national median ($73,393). With 7 food trucks and 5 restaurants, this is an active food scene.

Area Profile

2,827

Population

$73,393

Median Income

-2% vs. national

Urban

Area Type

Median Age: 27.9 — young market, strong street food demand.

College-Educated: 19.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96731.

Food Trucks

Moderate — proven market

24.8 per 10K residents

Fast Food / Counter

17.7 per 10K residents

What this means: Food trucks are 58.3% of the food scene here (7 trucks vs. 5 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,370

2BR Fair Market Rent

$1,450

Median Gross Rent

$810 K

Median Home Value

Bank Branches

$75 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $280–$480 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.