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Food Truck Market: ZIP 98201

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 98201 has strong foot traffic at 15.3/20 on the EPA walkability index. Income near the national average ($74,554). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 98201 is an urban area with high foot traffic. with a population of 31,895 and household incomes near the national median ($74,554). There are 75 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

31,895

Population

$74,554

Median Income

+0% vs. national

Urban

Area Type

15.3/20

Foot Traffic

Very Walkable

Median Age: 38.9 — mixed-age market, broad menu appeal.

College-Educated: 22.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 98201.

Sit-Down Restaurants

13.2 per 10K residents

Fast Food / Counter

10.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,556

Median Gross Rent

$500 K

Median Home Value

Bank Branches

$1.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.