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Food Truck Market: ZIP 99212

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 99212 has decent foot traffic at 12.6/20 on the EPA walkability index. Income slightly below the national average ($67,049). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 99212 is an urban area with moderate foot traffic. with a population of 21,707 and household incomes near the national median ($67,049). The area has 40 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

21,707

Population

$67,049

Median Income

-10% vs. national

Urban

Area Type

12.6/20

Foot Traffic

Walkable

Median Age: 39.5 — mixed-age market, broad menu appeal.

College-Educated: 18.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 99212.

Food Trucks

Low competition — room to establish

1.4 per 10K residents

Sit-Down Restaurants

7.8 per 10K residents

Fast Food / Counter

10.6 per 10K residents

What this means: Food trucks are 7.0% of the food scene here (3 trucks vs. 40 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,201

Median Gross Rent

$360 K

Median Home Value

Bank Branches

$640 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 40 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.