Home › New Jersey › ZIP 08554

Food Truck Market: ZIP 08554

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 08554 has decent foot traffic at 11.8/20 on the EPA walkability index. Income near the national average ($84,458). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 08554 is an urban area with moderate foot traffic. with a population of 3,661 and household incomes above the national median ($84,458).

Area Profile

3,661

Population

$84,458

Median Income

+13% vs. national

Urban

Area Type

11.8/20

Foot Traffic

Walkable

Median Age: 38.5 — mixed-age market, broad menu appeal.

College-Educated: 18.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,990

2BR Fair Market Rent

$1,835

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$54 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $240–$440 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.