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Food Truck Market: ZIP 11004

Opportunity Score

89 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11004 sits in the top walkability tier at 16.1/20 on the EPA index. Median income runs 47% above the national median — $109,865 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11004 is an urban area with high foot traffic. with a population of 14,296 and household incomes well above the national median ($109,865). There are 29 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,296

Population

$109,865

Median Income

+47% vs. national

Urban

Area Type

16.1/20

Foot Traffic

Very Walkable

Median Age: 48.8 — older demographic, may prefer sit-down options.

College-Educated: 35.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11004.

Sit-Down Restaurants

7.0 per 10K residents

Fast Food / Counter

13.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,690

2BR Fair Market Rent

$1,967

Median Gross Rent

$660 K

Median Home Value

Bank Branches

$860 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $320–$520 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.