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Food Truck Market: ZIP 11354

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11354 has strong foot traffic at 15.7/20 on the EPA walkability index. Income slightly below the national average ($66,010). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11354 is an urban area with high foot traffic. with a population of 53,028 and household incomes near the national median ($66,010). The area has 387 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

53,028

Population

$66,010

Median Income

-11% vs. national

Urban

Area Type

15.7/20

Foot Traffic

Very Walkable

Median Age: 48.6 — older demographic, may prefer sit-down options.

College-Educated: 29.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11354.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

218

Sit-Down Restaurants

41.1 per 10K residents

169

Fast Food / Counter

31.9 per 10K residents

What this means: Food trucks are 1.0% of the food scene here (4 trucks vs. 387 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,777

Median Gross Rent

$560 K

Median Home Value

Bank Branches

$12 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $66,010.

Low Competition, Proven Demand

Only 4 food trucks registered here against 387 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.