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Food Truck Market: ZIP 11357

Opportunity Score
81 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11357 sits in the above-average walkability at 13.3/20 on the EPA index. Median income runs 30% above the national median — $96,988 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11357 is an urban area with moderate foot traffic. with a population of 43,346 and household incomes above the national median ($96,988). There are 49 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

43,346
Population
$96,988
Median Income
+30% vs. national
Urban
Area Type
13.3/20
Foot Traffic
Walkable
Median Age: 48.4 — older demographic, may prefer sit-down options.
College-Educated: 29.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11357.

26
Sit-Down Restaurants
6.0 per 10K residents
23
Fast Food / Counter
5.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,290
Median Gross Rent
$920 K
Median Home Value
10
Bank Branches
$2.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits