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Food Truck Market: ZIP 11355

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11355 has strong foot traffic at 14.3/20 on the EPA walkability index. Income slightly below the national average ($55,326). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11355 is an urban area with moderate foot traffic. with a population of 80,801 and household incomes near the national median ($55,326). With 8 food trucks and 208 restaurants, this is an active food scene.

Area Profile

80,801

Population

$55,326

Median Income

-26% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 47.7 — older demographic, may prefer sit-down options.

College-Educated: 18.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11355.

Food Trucks

Moderate — proven market

1.0 per 10K residents

113

Sit-Down Restaurants

14.0 per 10K residents

Fast Food / Counter

11.8 per 10K residents

What this means: Food trucks are 3.7% of the food scene here (8 trucks vs. 208 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,725

Median Gross Rent

$670 K

Median Home Value

Bank Branches

$3.6 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $55,326.