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Food Truck Market: ZIP 11415

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11415 has strong foot traffic at 15.3/20 on the EPA walkability index. Income near the national average ($88,632). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11415 is an urban area with high foot traffic. with a population of 21,379 and household incomes above the national median ($88,632). There are 20 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

21,379

Population

$88,632

Median Income

+19% vs. national

Urban

Area Type

15.3/20

Foot Traffic

Very Walkable

Median Age: 37.5 — mixed-age market, broad menu appeal.

College-Educated: 39.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11415.

Sit-Down Restaurants

3.3 per 10K residents

Fast Food / Counter

6.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,740

2BR Fair Market Rent

$1,909

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$390 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $330–$530 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.