Home › New York › ZIP 11418

Food Truck Market: ZIP 11418

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11418 has strong foot traffic at 14.6/20 on the EPA walkability index. Income near the national average ($84,927). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11418 is an urban area with moderate foot traffic. with a population of 36,304 and household incomes above the national median ($84,927). There are 48 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,304

Population

$84,927

Median Income

+14% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 39.9 — mixed-age market, broad menu appeal.

College-Educated: 22.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11418.

Sit-Down Restaurants

6.6 per 10K residents

Fast Food / Counter

6.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,560

2BR Fair Market Rent

$1,788

Median Gross Rent

$770 K

Median Home Value

Bank Branches

$330 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $310–$510 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.