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Food Truck Market: ZIP 11435

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11435 has strong foot traffic at 14.8/20 on the EPA walkability index. Income near the national average ($79,430). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 11435 is an urban area with moderate foot traffic. with a population of 58,424 and household incomes above the national median ($79,430). The area has 83 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

58,424

Population

$79,430

Median Income

+7% vs. national

Urban

Area Type

14.8/20

Foot Traffic

Very Car-Dependent

Median Age: 36.6 — mixed-age market, broad menu appeal.

College-Educated: 22.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11435.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

5.3 per 10K residents

Fast Food / Counter

8.9 per 10K residents

What this means: Food trucks are 5.7% of the food scene here (5 trucks vs. 83 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,510

2BR Fair Market Rent

$1,820

Median Gross Rent

$550 K

Median Home Value

Bank Branches

$920 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 83 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.