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Food Truck Market: ZIP 11704

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11704 sits in the above-average walkability at 10.7/20 on the EPA index. Median income runs 70% above the national figure — $127,034 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11704 is an urban area with moderate foot traffic. with a population of 40,285 and household incomes well above the national median ($127,034). There are 43 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

40,285

Population

$127,034

Median Income

+70% vs. national

Urban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 41.0 — older demographic, may prefer sit-down options.

College-Educated: 23.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11704.

Sit-Down Restaurants

4.5 per 10K residents

Fast Food / Counter

6.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,580

2BR Fair Market Rent

$2,089

Median Gross Rent

$490 K

Median Home Value

Bank Branches

$930 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $310–$510 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.