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Food Truck Market: ZIP 11726

Opportunity Score

70 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11726 sits in the above-average walkability at 13.6/20 on the EPA index. Median income runs 69% above the national figure — $125,691 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11726 is an urban area with moderate foot traffic. with a population of 21,940 and household incomes well above the national median ($125,691). The area has 28 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

21,940

Population

$125,691

Median Income

+69% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 36.2 — mixed-age market, broad menu appeal.

College-Educated: 16.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11726.

Food Trucks

Low competition — room to establish

1.4 per 10K residents

Sit-Down Restaurants

2.7 per 10K residents

Fast Food / Counter

10.0 per 10K residents

What this means: Food trucks are 9.7% of the food scene here (3 trucks vs. 28 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,270

2BR Fair Market Rent

$1,913

Median Gross Rent

$450 K

Median Home Value

Bank Branches

$320 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $270–$470 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 28 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.