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Food Truck Market: ZIP 84044

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84044 has decent foot traffic at 11.2/20 on the EPA walkability index. Income near the national average ($87,516). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 84044 is an urban area with moderate foot traffic. with a population of 29,488 and household incomes above the national median ($87,516). There are 21 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

29,488

Population

$87,516

Median Income

+17% vs. national

Urban

Area Type

11.2/20

Foot Traffic

Walkable

Median Age: 32.5 — mixed-age market, broad menu appeal.

College-Educated: 8.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84044.

Sit-Down Restaurants

1.0 per 10K residents

Fast Food / Counter

6.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,750

2BR Fair Market Rent

$1,623

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$94 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.