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Food Truck Market: ZIP 84104

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84104 has strong foot traffic at 13.7/20 on the EPA walkability index. Income slightly below the national average ($61,326). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 84104 is an urban area with moderate foot traffic. with a population of 24,057 and household incomes near the national median ($61,326). The area has 31 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

24,057

Population

$61,326

Median Income

-18% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 34.1 — mixed-age market, broad menu appeal.

College-Educated: 13.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84104.

Food Trucks

Low competition — room to establish

2.1 per 10K residents

Sit-Down Restaurants

3.3 per 10K residents

Fast Food / Counter

9.6 per 10K residents

What this means: Food trucks are 13.9% of the food scene here (5 trucks vs. 31 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,520

2BR Fair Market Rent

$1,235

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$130 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 31 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.