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Food Truck Market: ZIP 84128

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84128 sits in the above-average walkability at 10.5/20 on the EPA index. Median income runs 47% above the national median — $109,286 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 84128 is an urban area with moderate foot traffic. with a population of 32,072 and household incomes well above the national median ($109,286). The area has 6 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

32,072

Population

$109,286

Median Income

+47% vs. national

Urban

Area Type

10.5/20

Foot Traffic

Walkable

Median Age: 30.7 — mixed-age market, broad menu appeal.

College-Educated: 9.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84128.

Food Trucks

Low competition — room to establish

1.2 per 10K residents

Fast Food / Counter

1.9 per 10K residents

What this means: Food trucks are 40.0% of the food scene here (4 trucks vs. 6 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,230

2BR Fair Market Rent

$1,838

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$15 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $270–$470 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 6 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.