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Food Truck Market: ZIP 84120

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84120 sits in the above-average walkability at 13.9/20 on the EPA index. Median income runs 22% above the national median — $90,847 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 84120 is an urban area with moderate foot traffic. with a population of 50,589 and household incomes above the national median ($90,847). There are 77 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

50,589

Population

$90,847

Median Income

+22% vs. national

Urban

Area Type

13.9/20

Foot Traffic

Walkable

Median Age: 30.9 — mixed-age market, broad menu appeal.

College-Educated: 8.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84120.

Sit-Down Restaurants

4.3 per 10K residents

Fast Food / Counter

10.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,710

2BR Fair Market Rent

$1,434

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$160 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.