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Food Truck Market: ZIP 84663

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84663 has decent foot traffic at 10.1/20 on the EPA walkability index. Income near the national average ($88,919). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 84663 is an urban area with moderate foot traffic. with a population of 35,889 and household incomes above the national median ($88,919). The area has 37 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

35,889

Population

$88,919

Median Income

+19% vs. national

Urban

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 28.1 — young market, strong street food demand.

College-Educated: 21.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84663.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

2.8 per 10K residents

Fast Food / Counter

7.5 per 10K residents

What this means: Food trucks are 7.5% of the food scene here (3 trucks vs. 37 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,380

2BR Fair Market Rent

$1,475

Median Gross Rent

$430 K

Median Home Value

Bank Branches

$180 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 37 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.