FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90003

Opportunity Score
56 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90003 is an urban area with moderate foot traffic. with a population of 70,065 and household incomes near the national median ($56,030). The area has 41 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

70,065
Population
$56,030
Median Income
-25% vs. national
Urban
Area Type
14.9/20
Foot Traffic
Very Car-Dependent
Median Age: 30.9 — mixed-age market, broad menu appeal.
College-Educated: 4.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 90003.

5
Food Trucks
Low competition — room to establish
0.7 per 10K residents
8
Sit-Down Restaurants
1.1 per 10K residents
33
Fast Food / Counter
4.7 per 10K residents
What this means: Food trucks are 10.9% of the food scene here (5 trucks vs. 41 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,537
Median Gross Rent
$580 K
Median Home Value
3
Bank Branches
$440 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
Food Trucks
5
Restaurants
41
Bank Branches
3

vs. National Average

Median Income
-25% vs. $74,580
Walkability
+4.4 pts vs. national avg
Food Trucks
5 vs. ~3 median

Check Another Market

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits