FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90037

Opportunity Score
68 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90037 is an urban area with moderate foot traffic. with a population of 65,482 and household incomes near the national median ($57,622). There are 50 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

65,482
Population
$57,622
Median Income
-23% vs. national
Urban
Area Type
14.5/20
Foot Traffic
Very Car-Dependent
Median Age: 33.8 — mixed-age market, broad menu appeal.
College-Educated: 7.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 90037.

12
Sit-Down Restaurants
1.8 per 10K residents
38
Fast Food / Counter
5.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,485
Median Gross Rent
$670 K
Median Home Value
3
Bank Branches
$470 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits