Food Truck Market: ZIP 90011
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90011 is an urban area with high foot traffic. with a population of 100,113 and household incomes near the national median ($59,017). With 7 food trucks and 46 restaurants, this is an active food scene.
Area Profile
100,113
Population
$59,017
Median Income
-21% vs. national
Urban
Area Type
15.4/20
Foot Traffic
Very Walkable
Median Age: 31.5 —
mixed-age market, broad menu appeal.
College-Educated: 4.6% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90011.
7
Food Trucks
Moderate — proven market
0.7 per 10K residents
8
Sit-Down Restaurants
0.8 per 10K residents
38
Fast Food / Counter
3.8 per 10K residents
What this means:
Food trucks are 13.2% of the food scene here (7 trucks vs. 46 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,542
Median Gross Rent
$600 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 7
- Restaurants
- 46
vs. National Average
Median Income
-21% vs. $74,580
Walkability
+4.9 pts vs. national avg
Food Trucks
7 vs. ~3 median
Nearby Markets
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90037
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90089
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90021
2.1 mi
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90079
2.3 mi
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90015
2.3 mi
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90007
2.3 mi
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90001
2.4 mi
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Walk: 14.7
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits