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Food Truck Market: ZIP 93004

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93004 sits in the above-average walkability at 12.7/20 on the EPA index. Median income runs 53% above the national median — $113,960 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 93004 is an urban area with moderate foot traffic. with a population of 31,326 and household incomes well above the national median ($113,960). There are 22 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

31,326

Population

$113,960

Median Income

+53% vs. national

Urban

Area Type

12.7/20

Foot Traffic

Walkable

Median Age: 40.9 — older demographic, may prefer sit-down options.

College-Educated: 29.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 93004.

Sit-Down Restaurants

3.2 per 10K residents

Fast Food / Counter

3.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,670

2BR Fair Market Rent

$2,380

Median Gross Rent

$750 K

Median Home Value

Bank Branches

$190 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $320–$520 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.