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Food Truck Market: ZIP 93030

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93030 sits in the top walkability tier at 16.2/20 on the EPA index. Median income runs 21% above the national median — $90,067 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 93030 is an urban area with high foot traffic. with a population of 58,573 and household incomes above the national median ($90,067). With 6 food trucks and 113 restaurants, this is an active food scene.

Area Profile

58,573

Population

$90,067

Median Income

+21% vs. national

Urban

Area Type

16.2/20

Foot Traffic

Very Walkable

Median Age: 34.2 — mixed-age market, broad menu appeal.

College-Educated: 11.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93030.

Food Trucks

Moderate — proven market

1.0 per 10K residents

Sit-Down Restaurants

8.0 per 10K residents

Fast Food / Counter

11.3 per 10K residents

What this means: Food trucks are 5.0% of the food scene here (6 trucks vs. 113 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,200

2BR Fair Market Rent

$1,853

Median Gross Rent

$640 K

Median Home Value

Bank Branches

$610 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $260–$460 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.