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Food Truck Market: ZIP 93036

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93036 sits in the above-average walkability at 13.9/20 on the EPA index. Median income runs 35% above the national median — $100,482 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 93036 is an urban area with moderate foot traffic. with a population of 47,938 and household incomes well above the national median ($100,482). The area has 66 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

47,938

Population

$100,482

Median Income

+35% vs. national

Urban

Area Type

13.9/20

Foot Traffic

Walkable

Median Age: 35.5 — mixed-age market, broad menu appeal.

College-Educated: 15.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93036.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

6.0 per 10K residents

Fast Food / Counter

7.7 per 10K residents

What this means: Food trucks are 7.0% of the food scene here (5 trucks vs. 66 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,430

2BR Fair Market Rent

$2,199

Median Gross Rent

$650 K

Median Home Value

Bank Branches

$1.6 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $290–$490 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 66 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.