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Food Truck Market: ZIP 93033

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93033 has strong foot traffic at 13.6/20 on the EPA walkability index. Income near the national average ($85,848). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 93033 is an urban area with moderate foot traffic. with a population of 80,482 and household incomes above the national median ($85,848). The area has 50 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

80,482

Population

$85,848

Median Income

+15% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 31.1 — mixed-age market, broad menu appeal.

College-Educated: 6.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93033.

Food Trucks

Low competition — room to establish

0.4 per 10K residents

Sit-Down Restaurants

2.2 per 10K residents

Fast Food / Counter

4.0 per 10K residents

What this means: Food trucks are 5.7% of the food scene here (3 trucks vs. 50 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,180

2BR Fair Market Rent

$1,810

Median Gross Rent

$550 K

Median Home Value

Bank Branches

$460 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $260–$460 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 50 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.