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Food Truck Market: ZIP 93003

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93003 sits in the above-average walkability at 14.4/20 on the EPA index. Median income runs 34% above the national median — $100,300 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 93003 is an urban area with moderate foot traffic. with a population of 52,511 and household incomes well above the national median ($100,300). There are 123 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

52,511

Population

$100,300

Median Income

+34% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 41.1 — older demographic, may prefer sit-down options.

College-Educated: 29.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 93003.

Sit-Down Restaurants

9.9 per 10K residents

Fast Food / Counter

13.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,460

2BR Fair Market Rent

$2,173

Median Gross Rent

$780 K

Median Home Value

Bank Branches

$3.6 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.