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Food Truck Market: ZIP 93001

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93001 has decent foot traffic at 12.8/20 on the EPA walkability index. Income near the national average ($86,310). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 93001 is an urban area with moderate foot traffic. with a population of 31,885 and household incomes above the national median ($86,310). There are 107 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

31,885

Population

$86,310

Median Income

+16% vs. national

Urban

Area Type

12.8/20

Foot Traffic

Walkable

Median Age: 40.8 — older demographic, may prefer sit-down options.

College-Educated: 28.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 93001.

Sit-Down Restaurants

19.4 per 10K residents

Fast Food / Counter

14.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,700

2BR Fair Market Rent

$1,881

Median Gross Rent

$760 K

Median Home Value

Bank Branches

$190 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $320–$520 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.