Home › California › ZIP 93013

Food Truck Market: ZIP 93013

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93013 sits in the above-average walkability at 10.9/20 on the EPA index. Median income runs 55% above the national median — $115,633 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 93013 is an urban area with moderate foot traffic. with a population of 16,348 and household incomes well above the national median ($115,633). There are 36 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

16,348

Population

$115,633

Median Income

+55% vs. national

Urban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 45.1 — older demographic, may prefer sit-down options.

College-Educated: 33.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 93013.

Sit-Down Restaurants

9.8 per 10K residents

Fast Food / Counter

12.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,140

2BR Fair Market Rent

$2,331

Median Gross Rent

$1.1 M

Median Home Value

Bank Branches

$450 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $380–$580 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.